UXUI Limited is the trading name of David Yates, an independent UX Design contractor.

I employ evidence-based design practices, using a process involving analytics, psychology, user testing, best-practice and research to create highly effective user-centred solutions.

UXUI has been in existence since 2014, although I have been designing interfaces since the mid 1990s – before the term ‘UX’ had been coined. Over that time I have helped to redesign, rebuild, rework, rethink, improve, declutter and simplify dozens of interfaces. I have redesigned: software; apps; responsive websites; eCommerce sites, conversational interfaces for Alexa and Google Home as well as a TV remote control and a pilot-assist vehicle interface.

I can point to designs I have delivered that are more effective, convert more, with reduced bounce and promote greater engagement.